CRM Manager

Join one of the UK’s leading B2B brands as their next CRM Manager and take the lead in driving customer engagement and loyalty. This is your chance to join a company that powers some of the UK’s most recognisable businesses with innovative solutions, built on collaboration, creativity, and real impact.

In this hands-on role, you won’t just set strategy—you’ll execute it. Leading a small team, you’ll play an active role in campaign delivery, ensuring customer communications are engaging, data-driven, and results-focused.

You'll be part of a tight-knit, high-performing marketing team that spans CRM, performance, brand, creative, and social—working together to craft compelling campaigns that strengthen customer relationships and drive long-term success.

Key responsibilities:

• Own and execute the CRM strategy, ensuring campaigns drive acquisition, engagement, and retention.
• Take a lead-from-the-front approach, rolling up your sleeves to plan, build, send, and optimise campaigns across email, push, in-app messaging, SMS, and direct mail.
• Manage and mentor a CRM Executive, supporting their development while ensuring campaigns are delivered to a high standard.
• Develop customer journey automations that enhance onboarding, retention, and re-engagement.
• Use data and segmentation to personalise messaging and improve customer experience.
• Implement A/B testing and performance tracking, using insights to refine campaign effectiveness.
• Work cross-functionally with the wider marketing team, customer services, and analytics to ensure CRM initiatives align with business goals.

The details:

• Salary: Up to £45,000
• Location: Hybrid – 2 days per week in Huddersfield (must be based in the UK without visa or sponsorship requirements)

What We're Looking For

• 2+ years of CRM experience, ideally within a fast-paced environment.
• A CRM specialist who isn’t afraid to get stuck in, with experience managing end-to-end campaigns.
• Experience leading or mentoring a small team.
• Strong understanding of customer segmentation, lifecycle marketing, and automation.
• Data-driven mindset—able to analyse performance metrics and translate them into actionable improvements.
• Hands-on experience with CRM platforms (e.g., Iterable, Braze, Klaviyo, DotDigital).
• A proactive, collaborative approach with a passion for delivering engaging customer experiences.

Why Join?

This is a fantastic opportunity for a CRM professional who enjoys both strategic thinking and hands-on execution. You’ll be part of a supportive and collaborative marketing team, working for a business that truly values customer engagement. If you’re looking for a role where you can make a real impact while staying close to the action, we’d love to hear from you!